Honour Your Whakapapa
Breast Cancer Foundation

Art Direction

Māori wahine have a higher rate of Breast Cancer and that’s due to late detection.

We partnered with Maori spoken word poets Ngahinepukorero to create a poem encouraging all women to adopt a te ao Māori worldview of the body and honour their whakapapa by getting a mammogram.

Illustrations and typography by Atarangi Anderson

Motion by Creature Post