Honour Your Whakapapa
Breast Cancer Foundation
Colenso
2021
Art Direction
Design
Māori wahine have a higher rate of Breast Cancer and that’s due to late detection.
We partnered with Maori spoken word poets Ngahinepukorero to create a poem encouraging all women to adopt a te ao Māori worldview of the body and honour their whakapapa by getting a mammogram.
Illustrations and typography by Atarangi Anderson
Motion by Creature Post