![](https://freight.cargo.site/t/original/i/082ac3ed76379dde2c3344c928be2114ffeead7380757f397add942e209245e5/Elemental-Best-Awards8.png)
Elemental
2021
Design
Concept
Art Direction
Illustration
Elemental AKL is Auckland’s most delightfully disparate festival.
With events ranging from a disco on ice to live butchery, they needed a look and feel that communicated what it was, and positioned them as a leading festival of culture in Auckland.
With so many events and no overarching theme to bring them all together, Elemental AKL leaned into it’s mismatched nature and created a series of bespoke illustrations and headlines that combined it’s most disparate events into fun little mash ups.
![](https://freight.cargo.site/t/original/i/4f141904aed8e34fd67ef8537fb72c9ceb966724991f6f22c06f00fbeb988292/PaddleGif.gif)
![](https://freight.cargo.site/t/original/i/3a551d0801a5064aed652b5d063d42082fbf2b7d93e2fff28b8ba573dfdc641c/Elemental-Best-Awards3.png)
![](https://freight.cargo.site/t/original/i/340b448d994c168773dece13eef4269aedd53daf5f738633bca84ce1445f3b52/Elemental-Best-Awards7.png)
![](https://freight.cargo.site/t/original/i/2eb221597b362f7afcb5ac16e1cf246a3b3f6b709756e3eec68ed6ebf20b9e08/MushroomGif.gif)
![](https://freight.cargo.site/t/original/i/f37efe8099bd568f5ef16275ee3596d8252f52c296bd551cc5d2151ee14feb4a/CheeseGif.gif)
![](https://freight.cargo.site/t/original/i/74f4ab1c83c9470cf8d284700960c14108de21d386e20bd1f7f656bf208511ce/Elemental-Best-Awards6.png)
![](https://freight.cargo.site/t/original/i/89c77d476d143e31f5e99e9214625dc66f75040bf4f9a1b13a55caf60eb9b2d3/Elemental-Best-Awards4.png)
![](https://freight.cargo.site/t/original/i/a3d5cc71faedd25265157ea28bfbee539cfabf48d148a23d6165c71951bf37a1/TrumpetGif.gif)
![](https://freight.cargo.site/t/original/i/311a5fbd8e768c4199fa2059a413e04af24e175478eece31ddbfd16f3e02e387/Elemental-Best-Awards2.png)
![](https://freight.cargo.site/t/original/i/8f4f6638c3d604fecedacd97345d23a69b0b1d47e65fb3c5930478916a3a99d9/Elemental-Best-awards-V1-0-2344-0-1652-1.png)
![](https://freight.cargo.site/t/original/i/b978f1d4ddcec210ad7987d925165ec4ba2beaf9fe22b5ace7d49c342b227dc8/PaintGif.gif)
![](https://freight.cargo.site/t/original/i/e575a4f1b956e94ce779edfab48a8556411a5215f45d42baaec9cbc6eff3dd8d/WineGif.gif)
![](https://freight.cargo.site/t/original/i/c75a7e4827c3212e388b0ed1ee32919dc8dfe0248bbc18c8f04d1cb2a6ecabaa/OysterGif.gif)